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Let's Fix That!

Your purchase supports folks at CancerCare.

Hair color,
made for you.

Award-winning home hair color,
shipped to your door. Try it for £7.

How It Works

  • 01

    You create a profile.

    Tell us about your hair history and ultimate color goal. Add a pic of your current look to go the extra mile.

  • 02

    Experts craft your color.

    Your personal colorist individually crafts your blend, factoring in everything from your features to your hair type.

  • 03

    We deliver to your door.

    Your Color Set arrives with step-by-step personalized instructions and everything you need to color at home.

Get color, give back.

This month, a portion of your purchase goes to our partners at CancerCare. A little color goes a long way.

DISCOVER YOUR IMPACT »

The custom difference.

We literally make your color from scratch.

Unique to you.

Every facet of your experience is designed specifically for you. Even the bottle itself is individually dispensed and labeled with your name + the date we made it.

SEE WHY CUSTOM MATTERS »

4x “Best Home Color” winner.

The first indie beauty brand to ever win the category, our color won the Allure Best of Beauty award not once, but four times.

TAKE A LOOK »

Personalized service.

We don’t just say goodbye after we send your color. We stick by your side throughout your color journey—checking in, offering guidance, and making sure you’re tickled (insert color here).

DISCOVER OUR STORY »

We’re committed to getting your color just right. Not head over heels? It’s on us.

Color Stories

The full spectrum.

Color Studio

Have an expert apply your color, while getting a step-by-step lesson on how to DIY like the pros.

BOOK AN APPOINTMENT »

Color Takeout New!

Exactly what it sounds like. Get a unique shade dispensed-to-go right before your eyes.

SEE LOCATIONS »

Highlights New & Improved

Apply multidimensional, kissed-by-the sun highlights with our home highlighting kit, Light Set.

DISCOVER LIGHT SET »

Hair Care

Products that care for color. No more choosing between stylers and keeping your shade safe.

SHOP NOW »

AS SEEN IN

#colorhappiness

  • Enjoy eSalon products at select retailers.