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Made-to-order custom hair colour, individually crafted by a licensed colourist to achieve your ultimate colour goal. Includes your unique-to-you colour, personalised instructions, and everything you need to colour at home. Now available with the option to choose an Ammonia-free formula.
Allure's 8x Best of Beauty Winner and crowned as a 4x Allure Readers' Choice Award Winner, our Custom Colour Set has now won a prestigious Oprah Daily Editor's Choice Award.
Our licensed colourists create a custom shade for you, based on your hair history and goals.
Licensed colourist,
eSalon
Our patented colour-dispensing machine can produce infinite pigment variations, allowing you to make adjustments down to 1/4 of a shade.
Our colourists will customise your instructions and formula to your needs, with demi-permanent, 0% ammonia permanent, and permanent dye options.
Get salon-quality hair care essentials and stylers to complement your custom colour.
Not 100% satisfied with your custom shade? Your personal colourist will work with you to get your colour just right or it's on us.
Not 100% satisfied with your custom shade? Your personal colourist will work with you to get your colour just right or it's on us.
When you sign up for our Colour Plan, you'll get your hair colour exactly when you need it and save 20% on every order.
When you sign up for our Colour Plan, you'll get your hair colour exactly when you need it and save 20% on every order.
GET STARTEDFree shipping will be automatically applied to any order subtotalling £32 or more.
Free shipping will be automatically applied to any order subtotalling £32 or more.
Products can be added to your upcoming order up until midnight before the order is set to ship. Your upcoming order displays whether you have qualified for free shipping, or the amount that is required to reach the free shipping threshold.
Have questions? Give us a call at 0800 808 5400 Mon-Fri, 9am-6pm GMT.
Products can be added to your upcoming order up until midnight before the order is set to ship. Your upcoming order displays whether you have qualified for free shipping, or the amount that is required to reach the free shipping threshold.
Have questions? Give us a call at 0800 808 5400 Mon-Fri, 9am-6pm GMT.
Subscribe to our emails to get exclusive access to flash sales and learn about new products before anyone else.
Subscribe to our emails to get exclusive access to flash sales and learn about new products before anyone else.
SUBSCRIBEEnter your email address:
I’m beyond happy with how my colour turned out. It’s EXACTLY what I told my colourist I wanted. Goodbye traditional salons and their prices. I’m now an eSalon customer for life!
Keep ReadingShannon O.
This colour is a perfect match to my natural colour. Covered all my greys and old highlights. This product is fantastic!!
Keep ReadingMarcy H.
As a first time customer, I was a little nervous about colouring my hair at home. The results shocked and amazed me! No more spending $200-$300 at the hairdresser when eSalon does it better.
Keep ReadingCherie B.
I ordered the colour late one night and it was at my door in 3 days. The colouring process was simple with the custom instructions and everything I needed in one package. The colour came out so consistent and radiant!
Keep ReadingHope
Always just what I ask for. Keep me updated and regularly send me my products. Thanks again!!!
Keep ReadingPatti H.
I’ve used other brands of hair colour but by far, eSalon’s is the best. It has excellent coverage with a conditioned and silky finish. They have the best customer service too.
Keep ReadingMelissa B.
The colour matched me perfectly! It gave me colour and vibrancy and complimented my skin tone. I went from drab to fab! I loved the formula, no smell, no dripping, no hot roots.
Keep ReadingKimberly A.
I have gone to a salon 20+ years. My greys were coming in earlier and earlier so I had to go often which was costing me a fortune. I decided to give eSalon a try and it was worth it!! I'm super satisfied, very easy to do at home.
Keep ReadingIlene T.
We sat down with our team of expert colourists to get their predictions on the top hair colour trends to try right now, from soft blonde to rich brunette.
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Make mom feel oh-so-special with our most luxurious self care essentials.
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Go back to your roots with these nature-inspired hair colour trends.
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