Shopping Basket
{{displayTitle(item, true)}}
{{item.translated_name}}
{{getVariationType(item.variation_type)}}: {{item.variation_name}}
{{benefitsWithLabel(item)}}
{{fragranceWithLabel(item)}}
{{getHairColorVariation(item.dye_type)}}
- {{item.qty}} + remove
Included
{{showPrice($index)}}
{{showFullPrice($index)}}
{{removedItemText(displayTitle(item, true))}} undo
Your Shopping Basket is Empty.
Let's Fix That!
Subtotal:
{{getDiscountDescription(discount_description)}}

10x Allure Best of Beauty winner! Shop award-winning colour.

10x Allure Best of Beauty winner! Shop now

Exclusive Updates
×

14x Allure Award Winner

Your first order is only £22!

4.1 out of 5 (107,418 Ratings | 67,589 Client Reviews)
“The finished result was so flattering and natural, it was like the shade was made for us—because it was.”
- Allure magazine
At home custom hair colour and developer

Everyone is different and what comes in a pre-made hair colour bottle just doesn’t work for everyone. So we craft each and every colour – made-to-order – using a precise formula, tailored to your unique hair colour goals.

Our advanced professional-grade formulas deliver superior grey coverage, along with rich, long-lasting hair colour. Your custom colour even has your name on the bottle, because it’s made just for you and no one else. Plus, we deliver it right to your door with everything you need to colour at home with confidence.

Find out what beauty industry insiders are raving about. Get your first custom hair colour for just £22 (20% off!)

What Our Clients Are Saying

AS SEEN IN

  • Allure
  • Harper's Bazaar
  • InStyle

This website uses cookies

Please accept our cookies to get the best experience of our website. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to improve site navigation, analyse site usage, and assist in our marketing efforts.

COOKIE SETTINGS