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Custom Hair Colour Set

Made-to-order custom hair colour, individually crafted by a colourist to achieve your ultimate colour goal. Includes your unique-to-you colour, Personalised Instructions, and everything you need to colour at home. Now available with the option to choose an Ammonia-free formula.

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Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colourist will factor in your colour goal, photos, profile, and hair history to precisely craft your colour and assign your developer strength. Plus, features like hair length and colour background play into how your application instructions are personalised. We’ve levelled up on our personalisation of your hair colour formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair colour.

Even the bottle itself is individually dispensed with your unique formula, and is labelled with your name, your Formula ID, and the date we made it.


8x Allure award winner.

Voted Best Hair Colour by Allure’s Best of Beauty Awards and Readers’ Choice Awards.

Woman with red hair color


Never premixed or pre-made, our permanent hair colour formulas offer full grey coverage with proven long-lasting results. How? Our colour is formulated and tested by our in-house cosmetic chemists who specialise in beauty and the science of hair colour.

At home custom hair colour and developer


We've developed pro-inspired tools that'll help you colour at home with skilled precision. Combine that with your personalised instructions and online access to expert tips, and you've got salon-worthy hair colour at home. SEE OUR AWARDS »

What’s inside:

  • Your Custom Hair Colour (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
  • Developer & 2 pairs of Non-Latex Gloves info
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Sachets
  • Stain Guard & Stain Remover
  • Personalised instructions
  • Access to a personal licenced colourist

One-on-one pro guidance.

With licenced, human colourists (yep, real people) who listen to your needs.

Professional hair colourists at eSalon

Our extensive team of professional colourists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Colour Set and are available to call when you need extra guidance.

Get the Look

Client experiences and colour journeys.

Client Reviews

See all 59,103 client reviews »

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