We’re in Allure’s Best of Beauty Hall of Fame! SHOP AWARD-WINNING COLOUR.

Allure Hall of Fame winner! SHOP NOW

The better way to better colour.

The first and only of its kind, our award-winning hair colour is formulated-to-order and completely unique to you.

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What can I expect?

Your Own Personal Colourist

A colour expert will review your profile and blend a formula for your hair and colour goals. We’re always available to chat or answer questions and we’ll even adjust your shade anytime.

Award-winning colour.

Eight-time winner of Allure’s “Best Home Colour”, our salon-grade pigment provides complete grey coverage and rich, long-lasting results. Not convinced? We have a 100% colour happiness guarantee to prove it.

Convenient delivery.

Never worry about roots again. Try our Colour Plan and get your colour right when you need it. Get your first order for just £9 and 20% off all future orders. Stop or start shipments at any time.


Guaranteed. Really.

We’re committed to your colour happiness. Reformulate or adjust your order anytime. Not 100% satisfied? It’s on us.

Start your hair colour profile.

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