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We’ve won a Marie Claire Hair Award! Shop award-winning colour. SHOP NOW

Marie Claire Hair Award winner! SHOP NOW

Hair Colour

Professional-grade colour,
individually blended for you.
Your first order is just £22!
“The finished result was so flattering and natural, it was like the shade was made for us – because it was.”
-Allure 2017

It's As Easy As…

Step 01

Create a profile and tell usyour hair colour goals.

Step 02

Experts blend yourcustom colour.

Step 03

Made-for-you hair colour.Delivered to your door.

Made For You Custom Hair Color was inspired by the idea that high-quality, beautiful hair color can be achievable without the one-size-fits-all approach of boxed color or excessive expense of salons.

Our color is made with professional-grade pigments to deliver rich, long-lasting results and superior gray coverage. Your unique formulation is made-to-order by an expert colorist to provide the best possible result for your individual hair goals. They select from over 15,000 pigment variations and take everything into account: from previous colorings, percentage of gray, hair length/texture and your skin tone.

Your individually blended color arrives at your door, ready for application with personalized instructions developed for your needs. You get exactly what you need to achieve the same high quality results as you would in a salon, with you in control.

Meet The Experts

“Your color is the ‘outfit’ you wear everyday. Make it fabulous!”

The Proof Is In The Color

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