Why Does Custom Colour Matter?

Everything you wear—shoes, clothing, jewelry—it fits you. So why should it be any different for your hair colour? In contrast to the limited selection on the premixed market, our hair colour is made to order to fit you. Read on to learn about what goes into our customised colour, the only home hair colour to be designed with you in mind.

Dialing into your ideal colour is just the first step! Take our colour quiz where we’ll factor in everything needed to make sure we get the colour just right. We’ll use your amount of grey and coluor resistance to assign your developer level, while the bottle itself will list your name, your formula’s ID, and the date we made it. Factors like hair length and colour history play into which instructions you receive—there are over 150 possibilities!—and they may differ depending on whether you’re touching up your roots or going for a whole new look.

We know that each client is different, and so are their needs. That’s why, once you’ve completed your profile, we pair you with a personal colourist. From there, you’ll work together 1:1 on your formula, changing it up as you see fit.

At eSalon, technology and human expertise go hand in hand. We've developed a language that allows your colourist to formulate your colour virtually. From there, your formula gets sent to our mixing machine, which works like a colour printer. It uses the pigment “recipe” to mix the correct amount of each pigment right in the bottle, allowing us to blend your unique coluor with complete precision. And any time you have feedback? Your colourist will use that to make adjustments both big and small as you go.

Small-batch, made to order, and unique to you, custom hair colour just fits.

Your eSalon kit even comes with a professional colouring brush, gloves, stain guard, stain remover, shampoo and conditioner. To top it off, we have a special offer for new customers: Get your first custom colour kit for only £22 (a 20% savings!), with a satisfaction guarantee or your money back.

Click here to give eSalon a try and get this special 20% off offer!