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We’re in Allure’s Best of Beauty Hall of Fame! SHOP AWARD-WINNING COLOUR.

Allure Hall of Fame winner! SHOP NOW

New Client Special

Your First Order is Just £22 (20%off!)

Experience professional-grade colour,
crafted specifically for you.
“The finished result was so flattering and natural, it was like the shade was made for us – because it was.”
-Allure 2017

How It Works

Step 01

Create a profile and tell usyour hair colour goals.

Step 02

Experts blend yourcustom colour.

Step 03

Made-for-you hair colour.Delivered to your door.

What Our Clients Are Saying

At home custom hair colour and developer

Everyone is different and what comes in a pre-made hair colour bottle just doesn’t work for everyone. So we craft each and every colour – made-to-order – using a precise formula, tailored to your unique hair colour goals.

Our advanced professional-grade formulas deliver superior grey coverage, along with rich, long-lasting hair colour. Your custom colour even has your name on the bottle, because it’s made just for you and no one else. Plus, we deliver it right to your door with everything you need to colour at home with confidence.

Find out what beauty industry insiders are raving about. Get your first custom hair colour for just £22 (20% off!)

We’re committed to getting your colour just right. Not head over heels? It’s on us.
CREATE MY CUSTOM COLOUR »
Made for You
Custom Hair Colour…
was inspired by the idea that high-quality, beautiful hair colour can be achievable without the one-size-fits-all approach of boxed colour or excessive expense of salons. Our colour is made with professional-grade pigments to deliver rich, long-lasting results and superior grey coverage.
Our expert colourists…
create your unique made-to-order formulation that provides the best possible result for your individual hair goals. They select from over 15,000 pigment variations and take everything into account: from previous colourings, percentage of grey, hair length/texture and your skin tone.

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