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It's simple: one-size-fits-all hair colour just doesn't work for everyone. Our expert colourists use groundbreaking technology to individually craft rich, long-lasting hair colour made especially for you and with superior grey coverage. Plus, we deliver your custom colour directly to your door. Get your first custom colour for 20% off, at just £20.
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Custom Hair Colour…
was inspired by the idea that high-quality, beautiful hair colour can be achievable without the one-size-fits-all approach of boxed colour or excessive expense of salons. Our colour is made with professional-grade pigments to deliver rich, long-lasting results and superior grey coverage.
Our expert colourists…
create your unique made-to-order formulation that provides the best possible result for your individual hair goals. They select from over 15,000 pigment variations and take everything into account: from previous colourings, percentage of grey, hair length/texture and your skin tone.

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